The presentation will offer a strategic approach to marketing the mediation practice. The initial
focus will center upon defining the target audience, both present and potential. Messaging
and an effective communications strategy will follow, with emphasis on the need to produce
provocative and interesting content. Staff practices, advertising and special event marketing
will be touched on, leading into a review of best practices in designing and maintaining the
website, and developing a comprehensive digital presence through the current array of social
media platforms.